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Marketing Manager (FMCG, LAGOS/ABUJA)

Our client is a service provider to the FMCG industry and their goal is to provide technological services to aid sales and distribution of their products. The Marketing Manager role is a unique opportunity in Nigeria,responsible for the attainment of client base growth, market research, gaining distribution channels and revenue growth.

Responsibilities

Marketing Responsibilities 

  • Define and execute the marketing strategy
  • Design, implement and track end-to-end acquisition, engagement, retention and brand marketing initiatives
  • Champion retailer and brand needs to appropriately position the proposition in your markets based on rigorous insights
  • Launch innovative fully integrated marketing initiatives across Digital, Social, Offline, BTL and Comms
  • Be the leadership's trusted advisor on all facets of marketing strategy and plan/execute seamlessly in sync with Product and Operations.
  • Develop a marketing communications plan including strategy, goals, budget and tactics
  • Coordinate and manage all public relations activities with PR team
  • Build and grow a world-class marketing team

General responsibilities

  • Provide input to the annual Strategic Marketing Planning process
  • Ensure accuracy of marketing materials and be responsible for formal sign off process where required
  • Ensure detailed and accurate records are maintained, e.g. recording contact and financial information
  • Adhere to all policies and procedures with regards to budget expenditure, displaying budget control for individual products and courses reporting any variances promptly
  • Actively partake in the running of the department providing ideas and best practice synonymous with a high performance team
  • Adhere to Equal Opportunities policy in all activities and to actively promote equality of opportunity wherever possible
  • Keep abreast of all legislation and regulations and ensure adherence
  • Be responsible for personal development within the area of marketing and current trends that may support job performance
  • Undertake such other duties as may be reasonably expected

 

Competency/Skill/Requirements

  • Senior management role with  minimum of 7-10 years experience in FMCG industry
  • 1st 1st degree from a reputable tertiary institution. 
  • At least 5 years supervisory experience
  • An MBA will be an added advantage 
  • Must have proven (and demontsrated with evidence) results in achievement driven sales targets and returns of investments
  • Must have high proficiency levels in business development, negotiations, market research and sales distributorship management.
  • SALARY NEGOTIABLE